The company has been really Doing it right for the past few months and the previous four earnings reports have all beat the initial forecasts. This month, on two separate occasions, the share price has topped the all-time high of 87.99 dollars per share, which is also a fundamentally important level.
The stock has experienced a smaller timeframe bullish movement, following the last earnings report from the 20th of December 2018, of more than 20 dollars and now the market prepares for another round of turbulent price swings. There are many factors in place, which promise a volatile reaction to the data release this Thursday.
Firstly, considering that the company would be reporting its earnings for Q1 we can expect the impact of the same post-Christmas consumer hype for the retail industry, which already impacted in a positive way the revenue income for companies, such as Abercrombie and Fitch (more information about this post-Christmas effect you can find in our previous article here). This consumer-demand effect can be expected to be spilt over from the retail-clothing industry to the sports trainers and shoe industry as well, which consequently would have played a pivotal role in the company sales following the end of the Christmas period.
Secondly, the earnings report for Q1 in 2018 delivered a total of 30.77% positive surprise from the total earnings, and as a result, the price spiked with 5 dollars by the end of the trading week. In either case, we can expect significant volatility in the Nike shares this Thursday
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