The international conglomerate is scheduled for its annual fall meeting on Tuesday, between company executives, chiefly Apple’s CEO Tim Cook, and various shareholders of the company. The primary event is undoubtedly going to be the introduction of the new iPhone to the public with all of its new features, in addition to Apple’s sales projection and key details surrounding the new marketing campaign.
Market analysts are expected to scrutinize heavily on the highly anticipated announcement of the pricing policy associated with the new model, which is of essential importance for the future performance of the company. That is so because sales of the new iPhone are expected to pick up around Christmas as per usual, however, owing to the prolonged trade war between China and the US, the potential implementation of new tariffs could impede the overall performance of Apple.
Thus, the company needs to convince investors and shareholders alike that the quality of the new iPhone is going to be improved significantly relative to previous models, while at the same time, its price is going to be well-received amongst consumers, given the context of the most recent international developments in the market.
Currently, the share price of Apple is trading at 214.50, which is just above the fundamentally important resistance level of 212.20. The price of the stock is expected to become much more volatile during Wednesday’s market open, as trading orders would start flooding in after the end of the meeting on Tuesday.
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